Innovation in focus - Liniar's latest decking addition

Mark Sims, Outdoor Range Sales Director, discusses the reasons customers choose Liniar’s PVCu outdoor range, and the company’s continued commitment to investing in new product development as they introduce a new foiled deckboard - Rapt.

Robust, low-maintenance and sustainably manufactured decking

Mark explains, “PVCu, composite deckboards have become an increasingly popular timber alternative for their low maintenance, durability and stylish appearance.

“At Liniar we’re committed to manufacturing sustainably and our entire decking range incorporates recycled material and deckboards are fully recyclable at the end of their useful life. We often receive feedback from our customers that being able to make a sustainable choice, manufactured in the UK is very important to them.”

A Part of something bigger

A subsidiary of parent company Quanex, Liniar enjoys high levels of investment which allow the business to continue investing in new product development.

Marks states, “Liniar is proud to be a British manufacturer and has been producing its decking in Derbyshire for over 25 years. However, we do not rest on our laurels and regularly bring new products to market, making sure we can always offer versatile solutions for a broad spectrum of construction projects and tastes. 

“For example, we’re excited to be introducing the latest addition to our already market-leading decking range, Rapt, a premium foiled composite deckboard. This new product has been developed in response to both customer feedback and market trends and we’re looking forward to seeing how it is received.” 

A new addition to the Liniar family

Discussing the latest addition, Mark says, “Rapt is finished using Renolit’s GEFOL foil, which enables the deckboards to mirror the natural aesthetic of materials such as timber in more detail than ever. 

"The foil finish offers exceptional scratch and abrasion resistance, along with UV protection, making it perfect for enhancing outdoor spaces with a stylish decked area. It showcases our innovative design prowess while also reflecting Liniar's proactive approach to market trends."

Something for everyone

Mark continues, “The detail in Rapt’s foiled finish means it appeals to those wanting to capture a timber aesthetic as accurately as possible but with all the benefits of composite PVCu. 

“At Liniar we recognise the importance of offering our customers a choice of solutions and our existing SwitchBoard and SwitchBoard Ultra offerings remain as relevant as ever.

““SwitchBoard decking offers a versatile, fully reversible decking solution, allowing you to choose between woodgrain and grooved finishes for the creation of bespoke designs. Its 37mm thick boards (one of the thickest on the market) ensure durability, resistance to warping and bending.

“SwitchBoard Ultra is a premium, 3D embossed deckboard with a solid recycled core, and is also fully reversible. Premium capping technology has been used to ensure Switchboard Ultra’s core is protected from damp, decay and mould.”

Mark concludes with confidence, “We’re always looking for ways to improve and grow the business by prioritising customer feedback and support and keeping a keen eye on market trends. The high levels of customer retention and satisfaction we achieve are a testament to our successful approach.