HL Plastics acquires remaining 50% of Zoom Conservatory Roof System

HL Plastics Ltd has acquired the 50% of Zoom Conservatory Roof Systems it did not own from The Capulet Club LLP.

Capulet is Martin Randall’s investment vehicle which two years ago bought the assets, designs and intellectual capital from Epwin Group. Roger Hartshorn, former Group Managing Director of Liniar, and Martin Randall, Chairman of Crystal Direct, teamed up to invest in Zoom and the conservatory market. HL now owns 100% of Zoom Conservatory Roof Systems.

The purchase includes the complete manufacturing facility, assets, customer base, designs and intellectual capital. The Zoom Ready business is relocating to Derbyshire to a site alongside the Zoom Liniar warehouse. Zoom Ready’s existing production team, including Keith Langley General Manager, is also relocating as part of the purchase. The new Division will be headed up by Keith.

“We invested in Zoom because both Roger and I saw the immense potential for conservatories and conservatory related structures. And we recognised what a brilliant roof Zoom is.

"That’s why we based our marketing campaign on Zoom’s 21 brilliant ideas, really big benefits other roofs don’t have. We still believe in the immense potential for conservatories, but Crystal Direct, my other business is growing very fast, propelled by a couple of exciting very large contracts with very big potential.

"So, I’ve decided to focus on Crystal Direct. We’ll continue to supply complete conservatories - the demand for them is also growing fast - incorporating the Zoom roof through Crystal. We have a supply agreement with Roger. I’m looking forward to the impact of Roger’s new product developments on their growth too.

“We’re very excited by the progress we’ve made in the last two years, “says Roger Hartshorn.

“Zoom is already the most technically advanced roof on the market, and we are committed through innovation and continuous development to stretch its technological lead.

"We are also committed to expanding the roof kit business and bar length sales to the Liniar network of fabricators. Our range of advanced thermal products is about to launch, and we’ll be offering a wide range of perfectly matched coloured roofs to complement our window and door ranges. These developments will give our customers a continuing sales advantage.

“Martin has put Zoom on the map in the last two years with regular high profile marketing,” Roger says. “So, large numbers of fabricators and installers already know about Zoom and its benefits. Now we intend to add even more benefits and build on that foundation.”